Ms. Ruchira Jaitly

Director, Strategy and Nutrition Challenges
DSM
India

Ruchira Jaitly is currently Director, Strategy and Nutrition Challenges with DSM. She has over 20 years of prior experience in delivering Demand Side Strategy and Execution for Global FMCG companies like Unilever and PepsiCo.

Ruchira has led Communication, Innovation, Brand Consumer & Customer Engagement Development, and Sales Management. Her last role at PepsiCo was leading Strategy, Marketing and Operating Plan delivery for Beverage brands Pepsi, Mountain Dew, 7Up, Mirinda and Gatorade topping off a 12 year stint across snacks and beverages at the F&B major.

In her current role at DSM her focus is on building socio-commercial for-profit businesses that address the hidden hunger in India, across a spectrum of F&B categories. Given the ‘localised’ nature of the stakeholders and solutions in this area, she is also responsible for the execution of relevant solutions on nutrition via strategic alliances with scale cross category industry partners towards the common cause. In this, she is working with multiple MNC and Social Sector entities, with a key emphasis on how to build a successful ecosystem of partnerships to make this a reality on ground. The first such launch was in December 2017.

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