Ms. Libby Costin

Vice President, Marketing and Product Management, Asia
Tetra Pak

Libby Costin leads the Marketing and Product Management organisation for Tetra Pak in Asia. Based in Singapore since August 2017, Libby is responsible for driving the marketing and product management strategy for Tetra Pak Asia including business intelligence, marketing services, and product management, development and deployment.

Prior to this assignment, Libby led Global Marketing for Tetra Pak for 5 years. Based in Modena, Italy and then Lund, Sweden, Tetra Pak’s main headquarters in Europe, she was responsible for leading the global marketing strategy including business intelligence, marketing services, customer relations and portfolio strategy and planning for the Tetra Pak business. She also led development and capability building for the marketing organisation globally.

Before joining Tetra Pak in February 2012, Libby held a number of senior sales and marketing positions at such companies as PepsiCo and Avery Dennison. During her 19 years at PepsiCo she was the Account Director for two of PepsiCo’s largest customers leading cross functional teams, Channel Marketing Director responsible for consumer and customer research across channels, Marketing Director on several large brands, and in China led a 10,000-person sales team, developing business growth strategies and “go-to-market” planning. At Avery Dennison she led the global commercial organisation for the packaging and labelling division based in Hong Kong.

Libby holds a BA degree from Smith College in Northampton, Massachusetts, USA. She has lived and worked around the globe in many parts of the US as well as India, China, Hong Kong, Italy and Sweden. She is currently based in Singapore.

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