The workshop will start with a session on New Insights into Nutrition followed by an in-depth interview on How research can help to drive nutrition solutions in partnership with industry and government. The key themes for SEAChange 2018 are captured in 4 distinct tracks as outlined below. Presentations and panel discussions will be interspersed with breakout group activities. The objective is to bring together cross sector partners to develop more nutritious products adapted in terms of content, price and accessibility to these low- and middle-income consumers and, in this way, contribute to the fight against the burden of malnutrition in the region.
- New Insights into Nutrition
What is the New Norm of Malnutrition? How do countries cope with rapid urbanization and shifting lifestyles? How can we address undernutrition, micronutrient deficiencies, obesity and non-communicable diseases at the same time? Why are obesity and non- communicable diseases on the rise among the poorest and is food intake contributing to this rise in Asia? Are nutrition deficiencies only an issue for the lowest income consumers in Asia?
- How Research Can Help to Drive Nutrition Solutions in Partnership with Industry and Government How much is the current academic research relevant for driving some of the nutrition solutions in Asia? How can research in partnership with industry and government be most meaningful? What are the current pressing topics that should be researched on?
- Track 1 – Product Formulation
Why do we need nutrient dense foods? What are some of the economics behind a diet rich in nutrient-dense foods? How affordable is such a diet to low- and middle-income consumers? What is the situation in Asia?
- Track 2 – Innovative and Affordable Nutritional Products
Which kind of cross sector partnerships are needed to develop new products? How is industry engaging in cross sector partnerships to produce affordable nutritious products? Can a value chain approach help identify entry points for cross sector partnerships to bring in knowledge, technological or financial resources to produce nutritious products? What are the implications for scale-up, inclusion and sustainability of cross sector partnerships? What are the key success stories and current efforts to achieve success?
- Track 3 – Marketing and Communicating to Low- and Middle-Income Consumers
What is specific when marketing to Low- and Middle- Income consumers? Why do we have to get creative and find innovative ways to communicate and reach this specific consumer group? What are some of the key messages to use and are there success stories for reaching this consumer group with nutritious foods?
- Track 4 – Innovative Business Models and Distribution Channels
What are experiences of marketing to the BoP? Which traditional and new ways of distribution channels are used? What are key features for social enterprises and how are their business models defined? What are key criteria to access innovative financing for nutrition?
- Measuring Nutrition Impact
What are the main challenges and opportunities in measuring nutrition impact? How can business play a role? What types of measurement metrics are used to measure nutrition impact? Can big data innovation be a game-changer in the way we measure impact and evaluate initiatives? How do we translate nutrition measurement results into consumer demand for affordable nutritious products?